Bradysammons.com | Press Conference Live

Press Conference Live

Project Details

This was one of many animations created for a segment called “Press Conference Live.” The show was based around live interviews and content from the 49ers, Raiders, Giants, Sharks, and generic. The main challenge behind this project was creating an animation template that was easily modifiable to swap out the logo chip, scrolling LED text, and alter the colors to match the teams.

This is where the true power of After Effects and Cinema 4d composting comes into account. By utilizing external composting tags, and object buffers, you can easily set up a template that elements can easily be swapped out in post production.

As far as the art direction, when I think of press conferences I think, busy, cords everywhere, microphones, techy gadgets, and the like. So I decided to make a futuristic microphone rig that animates in like a transformer.

Skills Employed

Sound-Design
Branding
Creative-Direction
Motion
Imaging
Compositing

Tools Used

Photoshop
After Effects
Final Cut Pro
Apple Logic
Cinema 4D