Bradysammons.com | Truth Campaign

Truth Campaign

Project Details

The goal of this project was to put the viewer in an urban city environment and present them with animated advertisements that appeared to exist physically.

The content of animations where high impact facts of cigarettes on the human body. The process involved motion tracking the elements in which I planned to apply the animations to. This is a concept which takes a lot of pre-planning and accurate timing. Motion tracking to me is very rewarding, I feel that combining digital art with real, physical environments really engages viewer.

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Skills Employed

Sound-Design
Video
Motion
Imaging
Compositing

Tools Used

Photoshop
Illustrator
After Effects
Apple Logic
Mocha for AE