Architect of UX Design Brady Sammons

My Experience

Work Experience

Architect

A Leader in the Generative AI design effort. Working on tools like Prompt Builder, Flow Builder, conversation design, and ephemeral design.

Revolutionized Flow Builder a visual automation tool at the center of the Salesforce Ecosystem, resulting in a remarkable 47% YoY growth, averages 15M+ monthly users.

Led design on Offline Briefcase enabling service reps at companies like Vestas Wind Systems and Coca-cola to access critical data in the field in mobile devices when offline. This design work influenced a 44% YoY growth

Redesigned Experience Builder & led design on CMS.

Lead Designer

Researched, tested, and designed the Brightroll programmatic ad platform that served over 700 companies small to large, from retail to hospitality. The design work contributed greatly to the a $640M acquisition by Yahoo!
Developed a code based design system that empowered 50+ engineers to more efficiently develop UI’s.

Additonal Experience

Lead UX Designer at eBay on the UXED prototyping and research team.
Lead UX Designer at TOUT on the mobile application team
Web design Instructor Academy of art University
Lead Motion/VFX Designer at NBC Sports Developed a code based design system, before designs systems. As a result 50+ engineers where able to more accurately and efficiently develop UI’s.
Lead Design xAd. Designed rich mobile banner ads for mobile apps like Pandora Radio.

Education

Academy of Art University

Areas of Study included: digital imaging, motion graphics, identity design, digital design, web design, Interaction design, 3d modeling and animation, branding.

Sonoma State University

Areas of Study included: advertising, marketing, market research, consumer behavior, sociology.

Awards

Multiple Design & Utility Patents
Codie Award Brightroll DSP
Accessibility Champion
Dreamforce Talk awarded Best of Dreamforce 2023
Dreamforce booth design resulted in 1700+ unique visitors.
Volunteer Champion multiple years (56+ hours)

My Journey through the galaxy of design

What I Value

Curiosity

Seeking to understand, then to be understood. Cultivate curiosity, and remain open to learning new skills.

Courage

Embracing discomfort, staying true to oneself, and holding firm to one’s perspective. Cultivating inner strength, resilience, and composure, while maintaining control over emotions and thoughts.

Temperance

Practicing self-control and moderation in all areas of life. Avoiding excess, managing desires, and maintaining emotional balance. Focusing on what is truly necessary and within our control.

Testimonials

Brady is a talented UX architect and designer possessing the coveted ability of balancing strategic vision with attention to detail. He leads projects from concept to delivery, promotes collaboration, and sets a strong example of product excellence. As a thought leader and selfless mentor, Brady’s earned followership acts as a force multiplier of human capital across his teams.

Over the time that Brady and I worked together at Salesforce I saw him flourish and grow into one of the most strategic and architectural thinking designers we had on the team. Always pushing the technical boundaries of the platform in pursuit of solving user needs and introducing some of the most impactful cross-platform patterns that every user of Salesforce uses today. With his strengths in mastering the art of design storytelling he's a valuable team member and a solid partner to any executive design leadership function.

Brady is extremely talented, motivated and multifaceted in an industry where those three seldom go hand-in-hand. His work was exceptional in every way, a fact that was paramount to the department's overall success. His ability manage a heavy load of work under constant tight deadlines established him not just as a valued member, but a leader on our team.

What sets Brady apart is his ability to tackle the most complex challenges and turn them into simple, elegant solutions. Time and again, he was entrusted with the most difficult products and user interfaces, because leadership knew he could solve them with ease.

Brady is my go-to for complex, transformative challenges. He crafts a clear design vision that aligns stakeholders and effectively communicates the “why” before guiding teams through the “how.” His attention to detail, ability to streamline delivery teams, and balance between vision and tactics are exceptional. Beyond his skills, he’s a gracious, thoughtful partner and a true pleasure to work with.

I love a good challenge

Maker Projects

Restoring Pinball Machines

Water Unicycles

Top Skills

Visual Design + Prototyping (Code, After Effects, Figma)

Problem Solving

Negotiation / Influencing

Experimentation and consensus building

Desired Growth Areas

Empathic Listening

Change Management

Delegation

Software Development

Patents

Large Language Model (LLM) Selection and Chaining

Ability to select any available LLM as well as the ability to chain output from one LLM as an input to another LLM.

Prompt Builder Animated Graphical User Interface (8)

Prompt Builder is a tool enabling users and internal teams to integrate AI into their solutions. Prompt Builder provides a tool for the creation, editing, and testing of prompts. Finally, a user can save their prompt configuration as a “prompt template” which is a reusable and dynamic prompt. The most important step to creating a prompt template is the authoring of the prompt itself. A prompt generally consists of text only, strings.

Record Snapshot

When a prompt engineer is leveraging Record data and conducting data analysis this method provides a data snapshot to be interpreted.

Automatic Grounding (LLM)

Ability for prompt engineer to drop large data set for analysis to obtain unified view (e.g., “summarize this”)

Semantic Search for Prompt Template Builder System

Prompt engineer gets a merge field with dynamic data and a set of configurations fed to search retriever. Unlike keyword search, can return actual case conversation (such as last 20 service replies).

Large Language Model(LLM) Prompt Generation Using Prompt Templates

Automatically generating prompts from available data

Automatic goto routing in process flow generation

A computer system may provide process flow information that is executable by a client system to display a graphical user interface (GUI) associated with a process diagram flow. The client system may be able to output, via the GUI, a graphical representation of the process flow. The graphical representation may include graphical elements indicative of process steps and graphical connections between the graphical elements.

Automated Process Flow Layout Generation

Automatic layout generation for Business Process Automation tools. A live canvas automatically calculates proximity and type of elements to remove the user burden of the flow organization. This also standardized flow construction, which makes handoffs easier, and all flows have a more “standardized” visual representation.

Configuring choice components of an application…

Choice Builder” drastically simplifies the creation of choice like components – picklist, multi-select picklist, radio button(s), checkbox(es), etc. – in flow screens (or anywhere it could be beneficial). “Choice builder” bifurcates the creation process into 2 memorable processes and empowers the user to handle data and display independently: Data binding – is handled in a wizard that informs the user as to what data type they may want to use. Display – At any point a user can seamlessly change the display from say a checkbox group to a multi-select picklist, or a radio group to a heck of group, or anything in between at the click of a button with no effect on the data, or need to create additional components.

Metric presentation within a flow builder

A set of metrics associated with a flow can be generated or updated based, at least in part, on flow performance data.

Managing Ad Campaigns Via Mobile Devices

In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

Publications

Designers Thrive at Building Team Trust — Here’s How

Publish in Medium • 5 min read • May 3, 2023

7 Tips for Powerful Prompt Design

Publish in Salesforce Blog • 9 min read • January 18, 2024

Being Design-Led Can Help Speed Up Your Product Release Schedule