Bradysammons.com

Xad

Project Details

Xad, pronounced “x”,“ad” is a company that was a leading in the local mobile advertising industry. There I was the senior visual designer and the work did ranged from web development, to print and design. This particular project was a complete redesign of the company.

The most important element of creating a strong brand is creating, a lasting, identifiable mark. The logo is the holy grail of everything graphic and marketing related for a company. A lof of thought went into this logo, and it screams everything the company is about. The full redesign included logo, logotype, letterhead, mailers, print collateral, and embroidered elements.

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Skills Employed

Branding
Creative-Direction
Imaging
Print

Tools Used

Photoshop
Illustrator
InDesign